Saprotex International is the powerhouse behind Elle Yarns, spinning high-quality hand-knitting yarns right out of South Africa. Over the years, they’ve knitted (pun very much intended) their way into becoming Africa’s largest yarn spinner – and one of the largest in the world. From luxe fancy yarns that make your fingers swoon to affordable acrylics perfect for beginners, they cover the full yarniverse. 🧵🌍
Saprotex has a mighty product range and they do it all with a team smaller than you’d think. While they were busy innovating, producing, and perfecting yarns that would make any crafter’s heart flutter, they needed some extra creative muscle on the brand and marketing side. That’s where we rolled in – with color swatches, design flair, and plenty of coffee.
We partnered with the Elle Yarns team on four major fronts to bring their brand to life and build real connection between product and person. Their heart for quality and community inspired everything we created.
From exciting knitting competitions to seasonal campaigns that had audiences double-tapping like there was no tomorrow, we took the reins on all things social. That meant:
Result? Consistently growing engagement and a community that loved to stick around.
Saprotex’s products need to get in shops somehow. Sales agents across the country needed tools to get those beautiful yarns into happy hands. We created:
Everything was designed to be both gorgeous and practical – because we know the knitting crowd loves both form and function.
Let’s be honest – people do judge a yarn by its label. So we made sure every yarn’s packaging was just as premium and thoughtful as what was inside. From handmade illustrations to bold color stories, each label told a little tale of quality and care.
Beautiful branding is nothing without solid planning. We were part of strategic brainstorming sessions where we mapped out campaigns, unpacked challenges, and explored new possibilities. No fluffy filler – just smart, creative thinking that worked.
We had an absolute blast partnering with the wonderful folks at Elle Yarns/Saprotex International. Their passion for quality and people made this five-year partnership a joy to be part of. From vibrant packaging to clever captions, we’re proud of the work – and even prouder of the growth we saw together.
Not sure where to begin? Just need a sounding board? We’re here for all of it.
