Her Considerings

A beautifully unconventional corner of the internet

Lisa is the kind of person who sees poetry in potholes and art in abandoned alleyways. She’s an artist, a writer, and a deep feeler who doesn’t flinch at life’s harder truths. While others might look away, Lisa leans in. She’s deeply guided by the praxis cycle (think reflection, action, justice – on repeat) and is never one to stay silent in the face of injustice. Her voice is honest, her thoughts are brave, and her work? Unmistakably beautiful.

The Challenge

Lisa had so much to say – thoughts that needed more than just scraps of paper or random Instagram captions. She had the beginnings of a brand (and a very intentional vision), but needed help pulling it all together in a way that felt truly her. The logo? Almost there. The website? Still just a dream waiting to take form.

Her biggest needs?

  • A refined visual identity
  • A blog-forward website that reflects the depth, honesty, and creative chaos of her mind
  • A platform that’s easy to manage without needing a degree in computer science

The Solution

From our very first chat, it was clear: Lisa knew exactly what she wanted. This wasn’t some whimsical “I-just-felt-like-it” idea. Nope. This project was the fruit of deep thought, purpose, and intention.

We tweaked her nearly-finished logo with care, making gentle but powerful adjustments to her chosen font and designing a brand element inspired by the feminine form – an ode to the inner and outer worlds Lisa explores so freely.

Her website? A creative reflection of her soul. Every element, from the asymmetrical layouts to the layered imagery, was designed to mirror the tension and beauty she so often writes about. The blog became the heartbeat of the site, with a layout that feels more like a curated journal than a traditional feed. We also made sure Lisa could update and upload new posts easily on her own, because inspiration doesn’t wait for tech support.

The Outcome

A beautifully unconventional corner of the internet that feels like Lisa – deep, honest, quietly bold. It’s a space for thought, art, and raw truth. And we love seeing her actually use it. Like, really use it. Her site lives and breathes because she pours herself into it.

Share this case study