Ashlynn Denning isn’t your typical counsellor. She’s a Holistic Christian Counsellor with a heart as big as her faith. Her approach to healing looks at the full picture – body, soul, and spirit – with a deep trust in both biblical wisdom and the leading of the Holy Spirit. It’s gentle, powerful, and deeply personal. Just like her.
When she came to us in the early days of launching her practice, she had the heart and the vision. She just needed someone to help her translate all that into a brand, website, and online presence that felt like her.
Spoiler: that’s where we came in. 😊
Starting your own practice is exciting… and a little overwhelming. There’s more to it than a comfy chair and a box of tissues. Ashlynn needed the essentials. For Ashlynn, that meant a logo, a website, and a way to show up on social media that felt true to who she is. She had the heart and the vision, but needed help turning that into a brand that would connect with her audience and hold space for the important work she does.
We brewed a pot of coffee (maybe two) and sat down with Ashlynn to hear her heart. What followed was a beautiful collaboration where we helped her refine the vision and bring it all to life – visually and practically.
Ashlynn’s logo needed to strike a delicate balance: it had to feel professional, but not intimidating; feminine, but not overly ornate; grounded, yet full of life. We landed on a soft serif font and made the intentional choice to remove the capital letters from her name – subtle, but it immediately gave the logo a more approachable, friendly tone. The leaf element became a central symbol, representing growth, new beginnings, and biblical themes of being planted and flourishing. Navy was chosen as the primary colour to convey trust and stability, while gold accents brought warmth, light, and a touch of joy.
The end result? A brand that says: “You’re safe here. Let’s walk this healing journey together.”
Ashlynn’s website wasn’t just a “pretty face.” It had to work hard.
We built her an interactive site full of helpful info, clickable everything, and spaces to explore and discover more about the counselling process. The website features:
Basically, it’s her digital front porch: welcoming, informative, and super easy to navigate.
Social media can be overwhelming—especially when you’re also running literally everything else. So we helped take the pressure off by sitting down with her to create a simple, realistic strategy for showing up online.
We designed easy-to-use templates to make posting less of a chore and more of a joy, giving her the tools to stay consistent without burning out.
Fast forward a few years and Ashlynn is thriving. Her brand has grown with her, and it’s been such a joy watching her flourish as a counsellor and businesswoman.
Ashlynn, if you’re reading this – thank you for trusting us to walk with you on this part of the journey. We’re cheering you on as you continue to help others heal and grow. 🌿
Not sure where to begin? Just need a sounding board? We’re here for all of it.
